Quincy Jones' catalog sees a major spike in streams after his passing, while Andrew Gold's Halloween classic 'Spooky, Scary Skeletons' dominates spooky-season playlists. Plus, konpa music gains traction with Joé Dwèt Filé’s '4 Kampé
Welcome to Billboard Pro’s Trending Up newsletter, where we highlight the latest songs, artists, and trends taking over the music industry. This week, we delve into the surprising uptick in Quincy Jones' catalog after his passing, the rise of Andrew Gold's spooky-season anthem, and the potential breakthrough of konpa music in the U.S.
Quincy Jones' Catalog Sees Huge Streaming Boost Following His Passing
On Nov. 3, the legendary Quincy Jones, a 28-time Grammy winner and an iconic figure in music history, passed away. His death has sparked an outpouring of love, with his music seeing an unprecedented surge in streams. According to Luminate, Jones' catalog saw a 1,229% increase in streaming activity, with 1.25 million streams recorded on Nov. 4, up from just under 94,000 on Oct. 28.
Several iconic tracks and albums saw a substantial jump, including his Grammy-winning collaborations with James Ingram, such as "Just Once" and "One Hundred Ways", both of which saw streaming increases over 600%. His signature production work on Michael Jackson's albums, including Off the Wall, also experienced significant increases, with Off the Wall alone up 10% in streams. As the world mourns his loss, Jones' music lives on through his expansive catalog, ranging from iconic albums to timeless soundtracks.
Andrew Gold Becomes the Halloween Anthem King
Long known for his hits like "Lonely Boy" and "Thank You for Being a Friend", Andrew Gold is now earning a new level of recognition, thanks to his 1996 track “Spooky, Scary Skeletons”. A Halloween favorite that’s been endlessly remixed and meme-ified on TikTok, “Spooky, Scary Skeletons” has seen a 1,146% increase in streaming activity, with 11.2 million official streams for the week ending Nov. 2.
Gold’s Halloween-themed album Halloween Howls: Fun & Scary Music also saw impressive gains, and his cover of The Addams Family theme racked up over 2.1 million streams. Thanks to the viral success of his Halloween hit, Gold is now becoming synonymous with the spooky season, with his streaming numbers skyrocketing in the final stretch of October.
Konpa Music Gains Momentum in the U.S. Market
Joé Dwèt Filé, a Haitian artist known for his konpa music, is breaking new ground in the U.S. market with his latest single “4 Kampé”. Konpa, a genre rooted in Haitian culture and characterized by its buoyant rhythms, is starting to gain traction in the mainstream thanks to artists like Filé. His track “4 Kampé” saw an increase of 13% in official U.S. streams between Oct. 25 and Nov. 4, climbing from 393,000 streams to over 446,000 streams.
Filé’s success is aided by TikTok, where his official song has amassed 190,000 posts and a significant number of likes. The song's music video has crossed 2 million views in under a week, signaling a possible breakthrough for konpa in the U.S. market.
Hilary Duff’s “So Yesterday” Gets a Nostalgic Boost in Netflix's Time Cut
In the latest trend of using nostalgic hits in film, Hilary Duff’s “So Yesterday”, a 2003 pop-rock anthem, saw a boost after being featured in Netflix’s Time Cut. The song, which was originally a moderate chart success, gained 85,000 official streams during the first four days of November. This represents a 49% increase over the previous week, thanks to the song’s prominent use in the film’s nostalgic high-school montage. The resurgence of “So Yesterday” is a perfect example of how pop culture references can breathe new life into classic songs.
In Summary
From Quincy Jones’ legacy to Andrew Gold’s spooky success and the rising prominence of konpa music, these artists and tracks are making waves in the streaming world. It’s clear that nostalgia, TikTok, and strategic media placements are helping artists, both new and old, to reconnect with audiences and break new ground in unexpected ways.
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